The owner of a clothing store wants to drive awareness to a new product line that they're about to launch. A new Google Video campaign is being created with no marketing goal selected. The owner wants to get as many impressions as possible from their bidding strategy. What is the best bidding strategy for the clothing store to achieve their marketing objective?

An impression-based bidding strategy fits an awareness objective because delivery is optimized around showing ads instead of driving clicks or conversions. Cost-per-thousand impressions aligns with a goal of maximizing exposure for a new product launch. This bidding approach supports broad visibility across eligible video inventory. It is appropriate when the primary success signal is impression volume rather than user action.