The owner of a clothing store wants to drive awareness to a new product line that they're about to launch. A new Google Video campaign is being created with no marketing goals elected.The owner wants to get as many impressions as possible from their bidding strategy.What is the best bidding strategy for the clothing store to achieve their marketing objective?

**TargetCPM:**When the primary goal is to drive awareness and achieve as many impressions as possible,the Target Cost Per Thousand impressions(CPM)bidding strategy is the most suitable.This strategy allows advertisers to specify the average amount they're willing to pay for every 1,000 viewable ad impressions.By focusing on impressions,the clothing store owner can maximize the exposure of their new product line to a broader audience.