The owner of a sports shop would like to promote different sports categories to people who have already visited their website. They understand that a Remarketing campaign can help them achieve this. Which best practice can the owner use to serve relevant ads to customers who have already visited particular areas of their website?

The best practice is to build separate your data segments from the specific pages or sections people visited on the site. Google Ads supports this directly with the Visitors of a web page template, which lets advertisers group users by page-level behavior. That structure makes category-specific ads more relevant because the messaging can match the sports section each visitor already showed interest in. It also keeps targeting based on first-party site behavior instead of using broader creative or placement tactics