The program engagement rate benchmark refers to:

The program engagement rate benchmark measures the percentage of your target audience (potential customers) who actively interacted with your content. This is a key metric for assessing content effectiveness, as it shows how well your content resonates and prompts action, rather than just being passively viewed. The dollar amount spent per engagement and the dollar amount spent per 1,000 impressions are cost-efficiency metrics, not engagement rates. While important for budgeting, they don't directly quantify user interaction. The number of views indicates reach but doesn't reflect active engagement; a high view count with low engagement suggests the content isn't compelling enough to prompt further interaction.