The quality of the text in your ad copy is the key factor for assigning a quality score in Google Ads. True or false?

False. While ad copy quality is important, it's not the key factor for assigning a Quality Score in Google Ads. Quality Score is a diagnostic tool that estimates the quality of your ads, keywords, and landing pages. It's primarily determined by three main components: Expected Click-Through Rate (CTR), Ad Relevance, and Landing Page Experience. Expected CTR measures how likely your ad is to be clicked when shown for a given keyword. Ad Relevance assesses how closely your ad copy matches the intent of the user's search query. Landing Page Experience evaluates how relevant, transparent, and easy-to-navigate your landing page is. Therefore, while good ad copy contributes to Ad Relevance and can influence CTR, it's one of several interconnected factors, not the sole or primary determinant.