The social media sites that Emmeline uses for Sunny Bakes provide detailed information about the people who follow or subscribe to her business account, as well as the posts themselves. Which of the information below could help Emmeline create content that will be effective at helping her meet her goal of selling Breakfast Boxes to local vacationers? Once you’ve completed all the statements, the correct answers will be displayed. Select the correct drop zone for each card.

Useful social data is the information that helps shape audience targeting, content timing, and response. Demographics and location help align posts with likely local buyers instead of a broad follower base. Engagement data and posting-time insights show which content attracts attention and when followers are most active. Clickthrough rate (CTR) shows whether a post encourages people to take the next step after seeing it. These signals are more practical for improving performance than a simple audience-size figure