The words or phrases a user types into a search box are often referred to as:
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Correct answer: Search Query.
Why this is the answer
A search query is the specific word or phrase a user enters into a search engine to find information. Advertisers bid on these queries (or keywords related to them) to display their ads. An impression refers to a single instance of an ad being displayed, regardless of whether it was clicked. While a search query can sometimes be phrased as a question, "question" is a broader term and not the specific industry term for what a user types into a search box.
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