their campaigns are automatically extended to Microsoft properties only when the ad can't be served onsite, which ensures that privacy, offering a compliant alternative. Finally, they show targeted ads where shoppers browse off of a retailer's website to drive What are the benefits of Auction Banners (also know as display banners) with Microsoft Retail Media? Select all that apply.

Auction Banners (display banners) are cost-effective because they operate on a cost-per-impression (CPM) or cost-per-click (CPC) model, meaning advertisers only pay when the ad is viewed or clicked, rather than a fixed upfront fee. This performance-based pricing optimizes ad spend. They extend brand reach by displaying ads across various Microsoft properties and partner sites, reaching shoppers beyond the retailer's direct website. This broad exposure helps take category share and drives maximum brand awareness by keeping the brand top-of-mind for potential customers as they browse online. While they offer targeted reach, this is an inherent characteristic of most digital advertising and not a unique benefit specific to Auction Banners in the context of the other options.