Theo is looking to improve his Google search ads campaign. On his Google Ads Recommendations page, he notices that his Google Search campaign has an optimisation score of 75%. What does this mean?
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Correct answer: The campaign could improve by following the listed recommendations in Theo's account..
Why this is the answer
An optimization score estimates how well your Google Ads campaign is set to perform. A score of 75% means the campaign could be 25% more optimized. This improvement can be achieved by implementing the recommendations provided by Google Ads, which are tailored to your specific campaign goals and settings. These recommendations might include adjusting bids, adding new keywords, or improving ad copy. The optimization score is not related to budget performance, nor does it compare your campaign to others. It also doesn't imply a 75% improvement is needed, but rather that there's 25% room for improvement.
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