There is a correlation between long headlines and social shares. True or false?

True. Research, such as studies by BuzzSumo and others, indicates a positive correlation between longer headlines (typically 12-18 words) and higher social shares. Longer headlines often provide more context, intrigue, or a clearer value proposition, which can encourage users to click and share the content. Shorter headlines might be overlooked, while excessively long ones could be truncated on some platforms, but a moderate length often performs best for social visibility.