There’s no difference in ranking factors between traditional and Local SEO, the only thing different is the signal weights.

False. There are significant differences in ranking factors between traditional and Local SEO, not just signal weights. While some factors overlap (e.g., website authority, content quality), Local SEO introduces unique ranking signals. These include proximity of the searcher to the business, the prominence of the business (reviews, ratings, citations), and relevance of the business to the search query, particularly within Google Business Profile data. Traditional SEO focuses more broadly on organic search visibility across the web, while Local SEO is hyper-focused on geographic-specific searches and local business directories.