Theresa is using the Bid Strategy Report to check on the performance of her Google Search campaign on Target CPA. She'd like to understand how her campaign's actual CPA performance has changed over time. Where can she discover this information in the report?

Performance history in the Bid strategy report is the section used to review how performance metrics change over time. For a campaign using Target CPA , this is where actual CPA trends can be viewed across a selected date range, such as the past six months. Google Ads uses this historical view to compare bid strategy performance over time instead of showing only the current state of the strategy. That makes it the correct place to analyze fluctuations in actual CPA. Google Help+1