They start sending out automated welcome Customer Journeys, and now want to do so much more. Sheela's Pottery has a connected store already, but want to see what they can do with it. Which is NOT a direct benefit of connecting your e-commerce store with Mailchimp?

Connecting an e-commerce store with Mailchimp provides numerous benefits for marketing and customer engagement. The ability to create targeted email campaigns based on purchase behavior (e.g., segmenting customers who bought specific products) and sending abandoned cart emails are core functionalities that directly leverage the integration for increased sales and customer retention. Direct integration with analytics tools (like Google Analytics) is also a common benefit, allowing for better tracking of campaign performance and customer journeys. However, getting automatic updates about new software versions is a general benefit of using any software and is not directly tied to or enhanced by connecting an e-commerce store to Mailchimp. Software updates are managed by Mailchimp itself, independent of store integration.