Thinking back to our case studies, what percentage of people on Twitter believe brands should affect positive change in society?
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Correct answer: 81%.
Why this is the answer
In the case studies, research showed that 81% of people on Twitter believe brands should drive positive change in society, highlighting that audiences expect companies to go beyond selling products and take meaningful stances on social, environmental, or cultural issues. This underscores the importance of purpose-driven campaigns that resonate with users’ values.
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