third-party tag in the tag source section of creative settings.
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Correct answer: For video, the third-party video creative type supports VAST 2, VPAID Flash, and VPAID JS third-party tags., When directing to an Amazon Ads site for mobile in-app ads with third-party tags, Amazon Ads requires using a 1x1 pixel.
Why this is the answer
The correct options accurately describe requirements for third-party tags in Amazon DSP. For video creatives, Amazon DSP's third-party video creative type is designed to support common video ad serving standards: VAST 2 (Video Ad Serving Template) for basic video ad delivery, and VPAID (Video Player Ad Interface Definition) in both Flash and JavaScript versions for interactive video ads. This ensures broad compatibility with various ad servers. Additionally, when using third-party tags for mobile in-app ads that direct to an Amazon Ads site, a 1x1 tracking pixel is required. This pixel is essential for accurate impression and click tracking, allowing Amazon Ads to properly attribute performance for these specific ad types.
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