This course explored why including a call-to-action (CTA) in your ad is essential. Which of the following is NOT a supported CTA button?
Choose an answer
Tap an option to check your answer.
Correct answer: Send email.
Why this is the answer
Send email" is not a standard, supported CTA button option within the Reddit Ads platform. Reddit Ads provides a predefined set of CTA buttons designed to drive common advertising objectives, such as app installs, website visits for more information, or direct purchases. "Install," "Learn more," and "Shop now" are all examples of these supported, pre-set CTA buttons that advertisers can select to guide user actions effectively. While an advertiser might want users to send an email, Reddit's ad interface does not offer this as a direct, clickable button option; instead, advertisers would typically direct users to a landing page with email contact information or a form.
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