thousands of brand-safe websites, devices, ad formats as part of a single campaign is correct because Amazon DSP enables Finnigan wants to grow new-to-brand sales. Which campaign strategy would best help them achieve this goal?
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Correct answer: Create campaign using custom audience that excludes shoppers that purchased from their brand in the past 365 days.
Why this is the answer
The selected answer Create campaign using custom audience that excludes shoppers that purchased from their brand in the past 365 days is correct because this strategy is specifically designed to target new-to-brand sales by excluding existing customers who have already purchased from the brand within the past year. By excluding previous customers, Finnigan can focus on reaching new prospects who have not yet interacted with their brand, increasing the likelihood of attracting new customers. This approach is ideal for growing new-to-brand sales because it ensures the campaign targets fresh audiences, maximizing the potential for acquiring new customers and expanding the brand's customer base.
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