Time passes and Priya’s website visitors are more active and engaged online! Aisha wants to help Priya build on this momentum. Which of the following would be best to grow her audience?
Choose an answer
Tap an option to check your answer.
Correct answer: Use the lookalike audience finder in a postcard or digital ad campaign.
Why this is the answer
The lookalike audience finder is the best option because it leverages existing engaged website visitors to identify new potential customers who share similar characteristics. This expands Priya's reach to a relevant, untapped audience, directly growing her subscriber base. While sending happy birthday automations is good for engagement, it doesn't directly grow the audience. Re-engagement automations target lapsed customers, which is about retention, not growth. Using customer lifetime value (CLV) is excellent for segmenting and targeting existing customers for higher-value sales, but it doesn't primarily focus on acquiring new audience members.
Pass your exam — without the endless answer hunt
Get every verified question and explanation for this exam in one place, and save hours of prep. 1,000+ certifications · 20+ languages · free to start.
Pass your exam faster → No card needed