To achieve your goal of driving maximum reach and video completions,whatmixof awareness ad formats should you use?

The correct answer is You should use skip p able in-stream ads and non-skip p able in-streamads.Skippable in-stream ads offer viewers the option to skip the ad after a few seconds,providing a balance between viewer choice and advertiser impact.Non-skip p able in-streamads,on the other hand,ensure that viewers watch the entire ad before accessing the video content,maximizing exposure.By combining both formats,advertisers can cater to different viewer preferences and behaviors, there by increasing the likelihood of reaching a broader audience and driving more video completions.Skip p able in-streamads accommodate viewers who prefer to ski pads,whilenon-skip p able in-stream ads capture the attention of viewers who are willing to watch the entire ad,resulting in increased reach and completion rates for the campaign.This mix optimizes the effectiveness of the awareness ad campaign by leveraging the strengths of each ad format to maximize both reach and engagement.