To by is adding video to his client's campaign plan because he recognizes that video is most effective in meeting which goal?

Video is highly effective for building brand awareness because its engaging and dynamic nature helps capture attention and convey brand messaging memorably. It's also excellent for driving consideration by showcasing product features, benefits, and use cases in a compelling way, helping potential customers understand value and envision themselves using the product or service. While video can contribute to driving purchases, especially through direct response calls to action, its primary strength lies earlier in the funnel, influencing awareness and consideration. Driving purchase is often more directly impacted by factors like pricing, promotions, and ease of transaction, though video can support these.