To create an Google Ads Conversion tracking tag in Tag Manager, which of these is needed from your Google Ads account?
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Correct answer: Conversion Label, Conversion ID.
Why this is the answer
To set up Google Ads Conversion Tracking in Tag Manager, you need the Conversion ID and Conversion Label. These two pieces of information uniquely identify the specific conversion action you want to track within your Google Ads account. The Conversion ID links the tag to your overall Google Ads account, while the Conversion Label differentiates between various conversion actions (e.g., "Purchases" vs. "Sign-ups"). The Google Ads Account number is not directly entered into the Tag Manager tag configuration for conversion tracking; it's implicit once the Conversion ID is provided. "Conversion Property" is not a standard Google Ads conversion tracking term.
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