To date, Lisa has relied on organic social posts to reach her audience. In what ways could Sal help Lisa expand her marketing strategy to different channels with Mailchimp?
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Correct answer: Connect Lisa’s online store to Mailchimp and set up a welcome automation, Set up a landing page for Lisa to promote on social media to grow her Mailchimp audience, Send an email campaign to existing contacts announcing new products, Add a pop-up form to Lisa’s website.
Why this is the answer
All of the options represent valid ways Sal can help Lisa expand her marketing strategy beyond organic social posts using Mailchimp. Connecting an online store allows for e-commerce automations like welcome series, abandoned cart reminders, and post-purchase follow-ups. Setting up a landing page provides a dedicated space to capture leads and grow her audience from social media traffic. Sending email campaigns to existing contacts is a direct and effective way to communicate promotions and new products. Finally, adding a pop-up form to her website is an excellent method for converting website visitors into email subscribers, further expanding her reach.
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