To determine the ROI of your social media activities, which Hootsuite product would you use?

Hootsuite Analytics is the correct product for determining the ROI of your social media activities. It provides comprehensive data and reporting features that allow you to track key metrics, measure campaign performance, and understand the impact of your social efforts on business goals. This includes insights into engagement, reach, conversions, and revenue generated from social media. Hootsuite Metrics is not a standalone product; metrics are components within Analytics. Hootsuite Social ROI and Hootsuite ROI Calculator are not official Hootsuite product names. Hootsuite Solutions refers to broader offerings, not a specific tool for ROI measurement.