To drive awareness for your launch campaign,your f lighting should be atleast ___________long.

For a launch campaign focused on driving awareness, a flighting duration of 3-6 weeks is generally recommended. This timeframe allows sufficient exposure for the target audience to encounter the new product or service multiple times, fostering recognition and recall. A shorter duration (1-2 weeks) might not provide enough reach or frequency to build significant awareness, especially for a new launch. A longer duration (5-10 weeks) could lead to diminishing returns in terms of awareness generation and might be less efficient for a focused launch phase, potentially better suited for sustained campaigns.