To generate leads for your business, you're creating a Video action campaign for the first time. What ad formats should you expect to be used?
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Correct answer: Skippable in-stream ads and in-feed video ads.
Why this is the answer
Video action campaigns use ad formats designed to drive conversions such as leads, sign-ups, and sales. Skippable in-stream ads can appear before, during, or after video content and support action-focused bidding strategies. In-feed video ads can also be used in Video action campaigns with call-to-action elements tied to the final URL. Together, these formats help move users from video engagement to conversion actions.
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