To generate leads for your business,you'recreating a Video action campaign for the first time.Whatad formats should you expect to be used?

For a Video action campaign aimed at generating leads,the most suitable ad formats are**Skip p able in-stream adsandin-feed video ads**. -Skip p able in-stream ads allow viewers to skip the ad after 5 seconds,butifthey're interested in yourmessage,theycan continue to watch.These ads can be especially effective for generating leads because they allow for a clear call-to-action(CTA) that can drive users to take the desired action. -In-feed video ads appear in the YouTube home feed and subscription feed and play when a user clicks on them.This format is also effective for generating leads because it captures the attention of users as they're browsing content. Both of these formats are tailored to encourage user interaction and drive leads.