To maximise the hits on his website,Colin wants to target two different audiences using both display ads and search advertising.His two target audiences include cinema-goers and home movie watchers.Which type of approach would work for each audience?Home movie watchers

The correct approach for home movie watchers is to create a search ad with keywords based on Colin's film reviews. This is effective because home movie watchers are likely to be actively searching for film reviews or information about movies they can watch at home. By using relevant keywords in a search ad, Colin can capture their attention precisely when they are looking for content related to his website. Placing a display ad for the local cinema on Colin’s own website would be ineffective because home movie watchers are, by definition, less likely to visit a cinema. Placing a display ad on a cinema listings site would also be ineffective for the same reason; home movie watchers are not primarily interested in cinema listings. These options target cinema-goers, not home movie watchers.