To measure the ROI of your campaigns and understand how much a user has spent on your website, which event type should you use?
Choose an answer
Tap an option to check your answer.
Correct answer: Purchase.
Why this is the answer
The correct answer is Purchase because this event type tracks when a user completes a transaction on your website, allowing you to measure the return on investment (ROI) of your campaigns. By capturing purchase data, you can calculate revenue generated versus ad spend. Other event types like Sign-Up, Site Visits, or Downloads track engagement or visits but do not provide direct revenue information needed to calculate ROI.
Pass your exam — without the endless answer hunt
Get every verified question and explanation for this exam in one place, and save hours of prep. 1,000+ certifications · 20+ languages · free to start.
Pass your exam faster → No card needed