To report on cross-environment conversions in DoubleClick Search, what do you segment your report by?
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Correct answer: Device.
Why this is the answer
To report on cross-environment conversions in DoubleClick Search (now Search Ads 360), you segment your report by Device. Cross-environment conversions track user journeys across different devices (e.g., starting on mobile, converting on desktop). Segmenting by device allows you to see how different devices contribute to these conversion paths, providing insights into multi-device user behavior. Age, Affinity category, and Country are valuable demographic or geographic segmentation options, but they do not directly enable the analysis of user interactions across different hardware environments for conversion tracking.
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