To use the partner-provided Campaign Manager 360(CM360)to measure results, youneedto:
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Correct answer: Place the CM 360 impression tracking URL into the campaign form in Ads Manager.
Why this is the answer
To measure results using a partner-provided Campaign Manager 360 (CM360) tag, you must place the CM360 impression tracking URL directly into the campaign form within Twitter Ads Manager. This action integrates CM360's tracking capabilities with your Twitter campaign, allowing CM360 to record impressions and other relevant metrics as defined by your CM360 setup. Creating a bespoke report in Ads Manager analytics won't enable CM360 tracking; it only analyzes data already collected by Twitter. Placing the CM360 URL on your website is incorrect because CM360 needs to track ad impressions served on Twitter, not website activity, for this specific measurement purpose.
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