To view a website's historical ads and their ad copy, you can use the: Multiple answers may apply.

The Ads report in Ahrefs shows a website's historical PPC (Pay-Per-Click) ads, including their ad copy, keywords, and landing pages. This report is crucial for competitive analysis, allowing you to understand competitors' advertising strategies over time. Similarly, the Paid pages report lists the pages on a website that have received traffic from paid search ads. By examining these pages, you can infer the ad copy and offers used to drive traffic to them, providing another avenue to analyze historical ad campaigns. The Top pages report focuses on organic search performance, not paid ads. The Organic keywords report details keywords a site ranks for organically, also unrelated to paid advertising history.