To view accurate data in a Custom Report, what action should be avoided?
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Correct answer: Pair metrics and dimensions of different scopes.
Why this is the answer
Each dimension and metric has a scope: user-level, session-level, or hit-level. In most cases, it only makes sense to combine dimensions and metrics that share the same scope. For example, Sessions is a session-based metric so it can only be used with session-level dimensions like Source or City. It would not be logical to combine Sessions with a hit-level dimension like Page. Tip: Check all valid metric / dimension combination using Dimensions & Metrics explorer.
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