To which stage of the purchase process do clicks, CTR, search lift, and traffic lift KPIs correspond?

Clicks, Click-Through Rate (CTR), search lift, and traffic lift are all key performance indicators (KPIs) that measure engagement and interest, which are characteristic of the Consideration stage of the purchase process. In this stage, potential customers are actively researching and evaluating options. Clicks and CTR indicate that consumers are interacting with brand content, while search and traffic lift show increased interest in the brand or its products. The Discovery stage focuses on initial awareness, and the Purchase stage centers on conversion metrics like sales and conversions.