Tomas is creating a Google Ads campaign in order to reach people who are like-minded with his current customers.Which type of Google Audience should Tomas attempt to reach?
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Correct answer: Similar Audiences.
Why this is the answer
Similar Audiences is the correct choice because this audience type identifies users who share characteristics with an existing audience, such as Tomas's current customers. Google Ads uses machine learning to find new potential customers who are "similar" to those already engaging with the business. In-market Audiences target users actively researching or planning to purchase specific products or services, which isn't directly about likeness to current customers. Life Events Audiences target users based on significant life milestones, which is too broad for Tomas's goal. Remarketing Audiences target users who have previously interacted with the business, which is about re-engaging past visitors, not finding new lookalikes.
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