Topical authority refers to how much Google trusts your website as an expert source on a specific topic.

True. Topical authority is a critical concept in SEO, signifying Google's perception of a website as a comprehensive and trustworthy resource for a particular subject area. It's built by consistently publishing high-quality, in-depth content that covers all facets of a topic, rather than just isolated keywords. This demonstrates expertise and breadth of knowledge, leading to higher rankings and increased organic traffic. Websites that achieve topical authority are seen as experts, making their content more likely to be favored by search algorithms.