Trevor owns a manufacturing business that makes specialist hiking and rock-climbing gear. He is a very small player in the market, but he is ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand's exposure and reach audiences with interests in hiking and rock climbing across the web?

Display campaigns are ideal for increasing brand exposure and reaching specific audiences across the web. They utilize a vast network of websites, apps, and YouTube to show visual ads to users with relevant interests, like hiking and rock climbing in Trevor's case. This helps small businesses scale by building brand awareness and driving traffic. Video campaigns focus on video ads, which might be part of a broader strategy but aren't the primary campaign type for general web exposure. Shopping campaigns are designed for promoting products directly from an e-commerce store. Search campaigns target users actively searching for products or services, which is good for capturing existing demand but less effective for building initial brand awareness for a small, scaling business.