True or False: A great place to put secondary keyword phrases is in the Alt text of images.

True. Alt text (alternative text) for images is a valuable, often overlooked, SEO opportunity. Search engines cannot "see" images, so they rely on alt text to understand what an image depicts. Including relevant secondary keyword phrases in your alt text helps search engines better index your page, improving its visibility for those keywords. It also enhances accessibility for visually impaired users who rely on screen readers. False is incorrect because alt text is indeed a strategic place for keyword optimization.