True or false? A selling partner must be invited to become a Vendor Central user.
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Correct answer: True.
Why this is the answer
True. Vendor Central is an invite-only platform for first-party sellers (vendors) who sell their products directly to Amazon for resale. Amazon manages the inventory, pricing, and fulfillment for these products. This differs from Seller Central, which is an open platform for third-party sellers (selling partners) who sell directly to customers on Amazon's marketplace. Therefore, a selling partner must receive an invitation from Amazon to transition to or operate within the Vendor Central system.
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