True or false? Advertisers of brands that do not sell on Amazon can leverage Amazon's industry-specific insights that can be used to make ads more relevant to customers.

True. Brands not selling directly on Amazon can still benefit from Amazon's extensive data and insights. Amazon offers various advertising solutions, such as Amazon DSP (Demand-Side Platform), that allow advertisers to reach relevant audiences both on and off Amazon properties. These solutions leverage Amazon's deep understanding of consumer behavior, purchase patterns, and demographics across numerous categories. By utilizing these insights, advertisers can create more targeted and effective campaigns, even if their products are sold through other channels. This enables them to improve ad relevance and campaign performance, ultimately driving brand awareness and consideration.