True or false? Advertising agency employees can create Seller Central accounts on behalf of their clients.

Advertising agency employees cannot create Seller Central accounts on behalf of their clients. Seller Central accounts must be created directly by the brand owner or an authorized representative who has direct control and responsibility for the business operations and inventory. This ensures that the legal entity responsible for selling on Amazon is the one establishing the account, maintaining accountability and data security. Agencies can be granted user permissions to manage the account after it has been set up by the client, but they cannot initiate the account creation process.