True or false? An always-on strategy may help advertisers experiment during slow periods so they can uncover best practices to perform better during peak time.

An always-on strategy involves continuous advertising, even during off-peak times. This allows advertisers to gather data and test different campaign elements (e.g., ad creatives, targeting, bidding strategies) without the pressure of peak season performance. By analyzing the results during these slower periods, advertisers can identify what works best, optimize their campaigns, and apply these learnings to maximize impact and efficiency when demand is highest. Therefore, it's true that an always-on strategy can help uncover best practices for peak times.