True or false? Authority in the E-E-A-T framework is built primarily through individual expertise rather than a broader reputation across the web.

False. Authority in the E-E-A-T framework (Experience, Expertise, Authoritativeness, Trustworthiness) is built through a broader reputation across the web, not primarily through individual expertise alone. While individual expertise is crucial for the "Expertise" component, "Authoritativeness" specifically refers to the reputation of the creator, the content itself, and the website as a whole. This reputation is established by what other authoritative sources say about the entity, including mentions, links, and citations from respected websites, industry leaders, and news organizations. Therefore, a holistic view of reputation, encompassing external validation and broad recognition, is essential for demonstrating authority.