True or false: Because customer journeys allow you to add or remove tags from contacts at every step within a journey, you can: learn more about your contacts, more accurately segment your contacts via tagging, and improve your user segmentation.

True. Customer journeys offer dynamic tag management, allowing you to add or remove tags based on contact behavior and progress through the journey. This capability is crucial for enhancing your understanding of contacts, as their actions within the journey reveal their interests and engagement levels. By applying relevant tags at each step, you can create more precise and granular segments. This improved segmentation, in turn, allows for more targeted communication and personalized experiences, ultimately leading to better user engagement and conversion rates.