True or False: Both hard and soft bounces influence your IP score.
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Correct answer: False.
Why this is the answer
False. Only hard bounces negatively impact your IP score. Hard bounces indicate permanent delivery failures (e.g., invalid email address), signaling to ISPs that you might be sending to bad addresses, which can harm your sender reputation and IP score. Soft bounces, on the other hand, are temporary delivery issues (e.g., mailbox full, server down) and generally do not affect your IP score unless they persist over time, indicating a systemic problem. Mailchimp automatically removes hard-bounced addresses from your audience to protect your sender reputation.
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