True or false? Brands that only sell products and services OFF Amazon can leverage Amazon's sponsored ads.
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Correct answer: False.
Why this is the answer
False. Amazon's sponsored ads are designed to promote products and services available for purchase on Amazon. Advertisers must have products listed and sold through Amazon to utilize these advertising solutions. While brands can drive external traffic to their Amazon listings, the ads themselves are intrinsically linked to the Amazon marketplace. Brands that exclusively sell off Amazon would not have eligible products to advertise through Amazon's sponsored ads platform.
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