True or false? Building incentives into the service team member’s compensation packages can be a good tactic to help drive upgrades and cross-selling.

True. Aligning compensation with business goals, such as upgrades and cross-selling, can motivate service team members to proactively identify and pursue these opportunities. When incentives are tied to successful upgrades or cross-sells, it encourages the team to understand client needs more deeply and present relevant solutions, ultimately benefiting both the client and the agency's revenue growth. This approach transforms service interactions into potential growth opportunities rather than just support functions.