True or False: Creating a blog for your business can help grow topical authority around subjects related to your product or services.
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Correct answer: True.
Why this is the answer
In the course, Rita explains that launching a blog allows you to build topical authority around subjects related to your products or services. For example, the dog apparel store builds authority around dog grooming to support its core product offering. By consistently creating informational content around related topics, your site can rank better in traditional search engines and also appear in AI-powered search results.
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