True or false? Customers tend to mostly shop during peak times, so campaigns should be limited to these specific peak periods.

False. While peak times certainly see increased shopping activity, limiting campaigns solely to these periods is a missed opportunity. Many customers research products, discover new brands, and make purchasing decisions during off-peak hours. A continuous campaign presence ensures your brand remains visible throughout the customer journey, capturing demand across all stages, not just during peak conversion windows. This approach helps build brand awareness and consideration over time, leading to more consistent sales and a stronger overall brand presence.