True or False: Each layer in the 90-day action plan should have a clearly defined owner.

Executing a successful Action Plan requires assigning explicit accountability for every strategic tier within the optimization framework. Securing a committed point person and department for each task ensures that necessary interventions are actively managed rather than overlooked. Cross-functional alignment relies on this precise delegation, especially when addressing complex tasks related to Brand Authority or Brand Trust . Identifying specific owners for distinct KPIs provides leadership with the necessary clarity to properly fund initiatives and monitor ongoing progress.