True or False: Each piece of content you create should only target one keyword, not variations of it.
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Correct answer: False.
Why this is the answer
In the course, it’s explained that when creating content, you should target a primary keyword along with relevant secondary keywords and variations . Tools like Keyword Strategy Builder and keyword clustering show that one piece of content can rank for multiple related terms. Including variations helps cover the topic comprehensively and strengthens topical authority.
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